Shin, kun san cewa abin mamaki 81% na mutane Yi amfani da Instagram don bincika samfurori da ayyuka daban-daban?
Wannan kididdigar mai ban mamaki tana zama shaida don nuna tasirin tasirin Instagram a cikin shaping halin mabukaci. Gaskiya ne cewa nau'ikan kamar Under Armor suna da cikakkiyar fahimta kuma suna godiya.
Ta hanyar kasancewarsu mai ƙarfi akan Instagram, Ƙarƙashin Armor ba wai kawai yana nuna kewayon kewayon kayan wasan su na musamman ba har ma yana haɓaka al'umma mai fa'ida yayin kafa sabbin alamomi a cikin duniyar tallan dijital.
Wannan shafin yana zurfafa zurfafa cikin Tallan Karkashin Armor Instagram. Ya binciko yadda wannan gidan wutar lantarki ya sami nasarar canza aikin gungurawa zuwa damar cin kasuwa.
Za mu fannoni dabarun da suka gabatar a ƙarƙashin makamai zuwa cikin Haske, ciki har da tursasawa na ba da labari, da kuma ƙaddamar da kayan kwalliya. To, me kuke jira? Bari mu fara!
Game da Ƙarƙashin Armor
Ƙarƙashin Armour, sanannen sanannen alamar kayan aiki, yana nuna tasirinsa ba kawai a fagen ba har ma ta hanyar kasancewarsa mai aiki a kan kafofin watsa labarun.
Tare da ban sha'awa Mabiyan 8.3 a kan Instagram, haɗin gwiwar su yana zama shaida na tasirin tasirin su a fagen dijital. Suna da kusan posts 3800 akan Instagram da kuma abubuwan so 5.6k akan matsakaita.
Bari mu shiga cikin alamar kanta. Karkashin Armor, wanda aka kafa a cikin 1996, yana da manufa ta mayar da hankali kan inganta 'yan wasa ta hanyar sadaukar da kai ga sha'awar, ƙira, da ƙira. Ya wuce fiye da kasancewa kawai alama; yana samar da al'umma mai fa'ida wacce ta rungumi kowane dan wasa a kowane mataki.
Nuna wannan ainihin ƙimar shine gidan yanar gizon su wanda ke baje kolin ɗimbin gyare-gyaren gyare-gyaren gyare-gyare da suka haɗa da rigunan wasa zuwa takalma da kayan haɗi. An tsara waɗannan abubuwa don samar da ingantacciyar ta'aziyya ta wurin sanya 'yan wasa sanyi, bushe, da haske a duk kowane wasa, aiki, ko zaman motsa jiki.
Hedkwatar alamar tana zaune a Baltimore, Maryland, tana nuna tasirinsu a duniya.
Ƙarƙashin sadaukarwar Armour ga ƙirƙira yana haskakawa ba kawai a cikin samfuransu na musamman ba har ma da dabarun tallan su. Sun wuce tallace-tallacen samfur kawai; suna haɓaka al'umma ta hanyar tunani mai zurfi.
Ko kai ɗan wasa ne da ke neman kayan aikin da ya dace ko kuma kawai kuna buƙatar tufafi masu inganci, Ƙarƙashin Armor ya sa ku rufe.
top 9 Dabarun Tallace-tallacen Instagram na Ƙarƙashin Armor
Ƙarƙashin dabarun Instagram na Armour ya fito fili don sahihancin sa, daidaito da yanayin sa.
Maimakon sayar da kayayyaki kawai, suna ba da fifikon gina al'umma mai ƙwazo da saƙa labaran da suka dace da masu sauraron su. Wannan ikon ƙirƙirar alamar alama mai ƙarfi a kan kafofin watsa labarun ta hanyar ba da labari na dijital ya keɓe su.
Za mu iya koyan abubuwa da yawa daga Ƙarƙashin Armor Instagram tsarin kasuwanci kamar yadda suka ƙware da fasahar Instagram da gaske. Anan akwai mahimman dabaru guda tara waɗanda ke nuna yadda Ƙarƙashin Armor ya yi fice akan wannan dandali. Bari mu fara!
1. Kyakkyawar gani
Bari mu yi magana na gani - saboda a duniyar Instagram, su ne komai. Kuma babu wanda da alama ya fahimci wannan fiye da Under Armour.
Kallo ɗaya a asusun su na Instagram kuma ba kawai kuna kallon samfuran ba; kun nutsa cikin labari. Kowane hoto labari ne na gumi, azama, da ƙwaƙƙwaran ƙwaƙƙwaran da ke zuwa tare da lalata burin ku.
Amma ga dan wasan – ba kawai nasarorin da suke nunawa ba. Shi ne niƙa, ƙarfin hali, da dawowa lokacin da kake ƙasa. Gaskiya ne, kuma danye ne. Suna yin amfani da fasaha da fasaha mai ƙarfi ba kawai don nuna cewa suna sayar da kayan wasanni ba, amma don dacewa da tafiya na kowane ɗan wasa, ko duk wanda ke da manufa, mafarki, ko cikas don shawo kan su.
Kuma ba duka ba ne makamashi mai girma-octane da ƙarfi. Suna haɗa shi tare da abubuwan gani waɗanda ke magana da lokutan da suka fi shuru - mayar da hankali kafin guguwa, gamsuwa bayan nasarar nasara mai wuyar gaske, ƙayyadaddun ƙayyadaddun shuru wanda ke haifar da buri.
Abin da Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarfafa yake ke nan shi ne: ba ka kallon wata alama mai nisa, wadda ba za a iya taɓawa ba. Kuna kallon kanku, gwagwarmayarku, tafiyarku. Kun kasance wani ɓangare na al'umma da ke samun ta - mafi girma, mafi ƙasƙanci, da duk abin da ke tsakanin.
Kuma wannan shine ainihin abin da ke sa abubuwan gani na su ba kawai shiga ba, amma na sirri da kuma ban sha'awa.
2. Daidaitaccen Saƙo
Idan akwai abu ɗaya ƙarƙashin kusoshi na Armor sau da yawa, daidaiton su ne mara girgiza a cikin saƙo.
Ku shiga cikin abincin su na Instagram, kuma kuna nutsewa cikin duniyar da juriyar juriya ta ke fitowa ta kowane rubutu, labari, da yaƙin neman zaɓe. Ba wai kawai game da kayan wasanni ba; game da ruhun da ke motsa kowane ɗan wasa - kuma hakika, kowane mutum - don ƙoƙari, turawa, shawo kan.
Dauki jigon su na "I WILL", alal misali. Ba wai kawai taken taken ba ne; Mantra ce da ke ratsawa da kowane mutum ɗaya daga can yana tura iyakokinsu. "ZANYI" menene?
Amsar tana da banbance-banbance kamar yadda masu sauraronsu ke cewa: ZAN yi nasara, ZAN yi yaki, ZAN jure. Haskakarsa? Bincike mara tushe ne don ƙaddarawa, yana jiran ku don cike guraben tare da burin ku na sirri.
Wannan daidaito ya wuce tallace-tallace kawai. Alƙawari ne, tsayayyen hannu a bayanka, yana tura ka gaba. Murya ce ke cewa, “Mun san niƙa, gumi, hawaye. Muna tare da ku.”
Kuma wannan, jama'a, shine yadda Ƙarƙashin Armor Instagram tallan ba wai kawai sayar da samfur ba ne amma yana sayar da alƙawari - alƙawarin goyon baya maras tabbas akan tafiya zuwa girma. Ba daidai ba ne kawai; yana da ban sha'awa akai-akai.
Baya ga daidaitaccen saƙon, Ƙarƙashin Armor kuma yana daidai da jadawalin aika saƙon sa. Suna aika matsakaicin matsayi 1 kowace rana.
3. Shiga Hashtags
Hashtags sun fi kawai zantukan kama-da-wane; kayan aiki ne masu ƙarfi waɗanda zasu iya haifar da haɗin gwiwa, gina al'ummomi, da ƙarfafa saƙon alama. Ƙarƙashin Armour, tare da kyakkyawar fahimtar wannan, sun mayar da hashtags zuwa hanyar fasaha a kan Instagram.
Kai #ZANI, misali. Ba kalmomi biyu ba ne kawai; shela ce, alkawari. Duk lokacin da wani ya yi amfani da shi, suna yin alkawari ga kansu da kuma duniya.
Ko game da turawa ta hanyar motsa jiki mai tsauri, cimma burin mutum, ko shawo kan ƙalubale, #IWILL kukan ne mai tada hankali.
Sa'an nan akwai #Mallakar Kanka. Yana da game da ɗaukar iko, zama majiɓincin kaddara, kuma kada ku bari wani abu ya hana ku. Mantra ce don horar da kai da haɓakar mutum.
Anan akwai wasu mafi kyawun hashtags na Instagram da Under Armour ke amfani dashi.
Abin da ke da hazaka game da waɗannan hashtags shine yadda suke ƙarfafa hulɗa. Ba wai kawai game da Ƙarƙashin Armour ba ne; game da al'umma ne.
Duk lokacin da wani ya yi amfani da waɗannan hashtags, suna raba ɗan tafiyarsu, gwagwarmayarsu, da nasarorin da suka samu. Yana haifar da tasiri, tare da ƙarin mutane suna shiga, rabawa, da shiga.
4. Dabarun Amfani da Masu Tasiri
Idan ya zo ga tallan Instagram, masu tasiri sune masu canza wasan, kuma Under Armor yana wasa wannan wasan na musamman sosai. Dabarunsu ba game da kowane mai tasiri ba ne kawai; game da madaidaicin tasiri ne.
A shafin su na Instagram, za ku ga mutane da yawa wadanda suka fi shaharar fuskoki kawai; sun kasance wakilcin abin da alamar ke tsaye.
Ɗauki, alal misali, ɗan wasan kwaikwayo na Dwayne "The Rock" Johnson. Shi ba dan fim ba ne kawai; alama ce ta aiki tuƙuru da ladabtarwa, mai yin daidai da ruhin “#IWILL” ƙarƙashin Armour.
Sai kuma labari na ban mamaki na Michael Phelps, wanda ya fi kowa ado a kowane lokaci, wanda ya yi nasara a kan gwagwarmayar kansa don samun daukaka, daidai da saƙon alamar juriya.
Amma ba wai kawai game da ikon taurari ba. Yana game da sahihanci da daidaitawa tare da ƙimar alamar. Kowane mai tasiri, ko yana da elite dan wasa kamar Stephen Curry ko tauraro mai tasowa a cikin dacewa, yana kawo aminci da masu sauraro na musamman a teburin. Suna raba tafiye-tafiyensu, koma baya, da nasarar da suka samu, kuma ta yin hakan, suna ba da labarin Under Armour.
Wannan dabarar haɗin gwiwa tare da masu tasiri babban nasara ne saboda gaske ne. Ba game da samfurori ba; yana game da dabi'u masu ban sha'awa da labarai masu ban sha'awa waɗanda ke damun mutane a ko'ina. Kuma wannan shine irin tasirin da ke yin tasiri na gaske.
Ko da, lokacin da muka bincika manyan abubuwan da ke aiwatarwa na Instagram na Under Armour, yawancin su posts ɗin haɗin gwiwa ne.
5. Abun Cire Mai Amfani
Ofaya daga cikin ingantattun hanyoyin haɗin gwiwa akan kafofin watsa labarun shine abun ciki na mai amfani (UGC), kuma Ƙarƙashin Armor yana yin mafi kyawun sa akan Instagram. Amma me yasa UGC ke da babban abu?
To, yana da sauki. Gaskiya ne. Abun ciki ne da mutanen yau da kullun waɗanda ke son alamar ke ƙirƙira shi, ba talla ba agency. Kuma wancan? Zinariya kenan don gaskiya.
Karkashin tsarin Armour shine hazaka. Ba wai kawai suna nuna samfuran su ba; suna ba da labaran abokan cinikin su, nasarorinsu, da kuma tafiye-tafiyensu.
Ɗauki gungura ta cikin abincinsu, kuma za ku ga posts daga mutane a duk faɗin duniya, suna wasa da kayan aikin su, da raba lokacinsu na "I WILL". Yana da ƙarfi saboda na sirri ne.
Amma ga mai harbi: Ƙarƙashin Armor ba kawai jiran wannan abun ciki ba ne. Suna ƙarfafa shi. Tare da kira zuwa-aiki kamar "Raba labarin ku," da hashtags kamar #IWILL, suna gina al'umma sosai. Suna cewa, “Kai, kana cikin wannan. Labarin ku yana da mahimmanci.”
Kuma tasirin sau biyu ne. Ba wai kawai UGC ke ba da ingantaccen abun ciki mai alaƙa da alamar ba, har ma yana sa abokin ciniki tauraro. Haske ne a kan al'ummar da ke gina alamar, kuma wannan shine nasara a kowane littafin wasan kwaikwayo.
Don haka, ga ikon raba labarun gaskiya - gwagwarmaya, nasara, da duk abin da ke tsakanin. Wannan shine zuciyar al'ummar ƙarƙashin Armour kuma, hakika, nasarar sa.
6. Haɓaka Samfura
Idan ya zo ga haɓaka samfuri, Ƙarƙashin Armor yana wasa da shi mai wayo akan Instagram. Ba wai kawai game da walƙiya sabon kayan aikinsu ba ne; game da saka waɗancan samfuran ne zuwa labari ko wani taron da masu sauraronsu suka damu da shi. Suna sayar da fiye da samfur kawai; suna sayar da kwarewa, wani bangare na labari.
Misali, lokacin da akwai wani babban taron wasanni, kamar gasar Olympics ko NBA Finals, Under Armor yana can, yana haɗa samfuran su da taron.
Za su iya nuna ɗan wasa sanye da sabon layinsu, haɗe da labari mai ƙarfi ko wani muhimmin lokaci daga taron. Ba shi da matsala - labarin ya jawo ku, kuma oh, kalli waɗannan takalma!
Sun kuma ƙware wajen ƙirƙirar yanayin gaggawa. Za su yin talla ta yin amfani da jimloli kamar "iyakantaccen bugu" ko "kama naku" tare da kira zuwa mataki wanda zai kai ku kai tsaye zuwa gidan yanar gizon su. Kuma ba turawa ba ne; Yana daga cikin labarin kamar kuna ɗaukar wani yanki na wannan labarin, a lokacin.
Amma abin da ya fi fice shi ne yadda suke amfani da hashtags masu tasowa don haɓaka tallan su. Ba wai kawai suna amfani da alamomin jeri-ka-fice ba; suna shiga cikin abin da ke da zafi a yanzu, suna mai da samfuran su wani bangare na tattaunawa mai zurfi.
Ƙarƙashin haɓakar samfurin Armour ba kawai siyarwa bane; labari ne, tare da samfurin a matsayin jarumi. Kuma a cikin duniyar da ake siyar da mu zuwa kowane daƙiƙa, wannan nau'in talla yana jin sabo, ingantacce, kuma a, ba za a iya jurewa ba.
7. Labari
Bayar da labari fasaha ce, kuma Ƙarƙashin Armor ƙwararren ƙwararren mai fasaha ne, musamman a kan Instagram. Amma me yasa labarai, kuna tambaya?
To, labarai suna da alaƙa da juna, masu motsin rai, da kuma ɗan adam. Kuma Under Armor yana samun hakan. Sun san cewa don haɗi da gaske tare da masu sauraron su, suna buƙatar ja da waɗannan igiyoyin zuciya.
Kalli hotunansu na Instagram. Ba tallace-tallace ba ne kawai; labari ne. Za ku ga labarun nasarori, juriya, da kuma son ɗan adam wanda ba zai iya jurewa ba.
Kamar na Misty Copeland, wanda ya wargaza ra'ayoyin don zama babban ɗan wasan rawa duk da cewa bai dace da "ballerina mold." Ko ƙaƙƙarfan kwatancin Michael Phelps na gwagwarmayar lafiyar kwakwalwa, karya abin kunya da nuna rauni cikin ƙarfi.
Amma ba wai kawai game da manyan sunaye ba. Gungura cikin abincinsu, kuma za ku sami labarun jarumai na yau da kullun, mutane na yau da kullun waɗanda ke tura iyakokinsu, suna karya shingen su, kuma suna rayuwa cikin ɗabi'ar "I WILL". Yana da gaske, kuma yana da ban sha'awa.
Abin da Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ƙarƙashin Ya Yi tare da labarun shine ƙirƙirar duniya inda kowa zai iya zama jarumi, inda kowane kalubale da aka ci nasara shine labarin da ya dace. Ba tallace-tallace kawai ba; bikin ruhin mutum ne.
Kuma a cikin haka, ba wai kawai gina tushen abokan ciniki ba ne; suna gina al'umma, iyali da ke daure da labarun gwagwarmaya, juriya, da nasara. Wannan shine ƙarfin ba da labari, kuma Ƙarƙashin Armor yana amfani da shi sosai.
8. Amfani da Nau'ukan Rubutu Daban-daban
Bambance-bambance shine kayan yaji na rayuwa, kuma ƙarƙashin abincin Armour's Instagram shaida ce akan hakan. Da gaske suna ba da gudummawar nau'ikan tsarin abun ciki da Instagram ke bayarwa, suna tabbatar da cewa masu sauraron su koyaushe suna da wani abu sabo da nishadantarwa don mu'amala da su.
Na farko, bidiyon su. Ba kowane bidiyoyi bane; labarai ne, lokuta, snippets na ilhama. Ko kallon baya-bayan nan ne kallon tsarin horo na ’yan wasa ko kuma shirin bugun zuciya daga babban taron, abubuwan da ke cikin bidiyon su abin kallo ne.
Kuma ba abin mamaki ba ne cewa wannan shine inda suke ganin iyakar haɗin kai. Akwai wani abu game da motsi da sauti wanda kawai ke jawo ku, dama?
Amma ba su tsaya nan ba. Carousels suna ba su damar ba da labari mai arziƙi, ƙarin cikakkun bayanai, ɗaukar mabiya akan faifan tafiya ta hanyar zamewa. Yana kama da jujjuya ta cikin littafin labari na dijital, kowane faifai yana ƙara sabon salo ga labarin.
Kuma ba shakka, hotunansu guda ɗaya, kowannensu hoto ne na ɗan lokaci, motsin rai, nasara. Kwanan nan, sun kasance suna nutsewa cikin Instagram Reels, danna cikin sabon fasalin dandamali don sadar da girman cizo, abun ciki mai tasiri.
9. Haɓaka Haƙiƙa na Zamani
A cikin duniyar kafofin watsa labarun da sauri, lokaci shine komai. Ƙarƙashin Armor ya san wannan sosai, ƙwararrun suna amfani da Instagram ɗin su don shiga cikin abubuwan da ke faruwa a ainihin lokacin. Amma menene wannan kama a aikace? To, duk ya dogara ne akan dacewa da magana.
Misali, a lokacin gasar Olympics, Under Armor yana can, suna taya 'yan wasansu da suka dauki nauyin ba da labarinsu. Ba wai kawai suna buga buri na yau da kullun ba; suna ba da mahallin mahallin, bango, da sabuntawa na ainihin-lokaci.
Kamar kuna can a tsaye, kuna jin jira, jin daɗi, ɓacin rai, nasara.
Kuma ba gasar Olympics ba ce kawai. Ko wasan karshe na NBA, gasar cin kofin duniya, ko duk wani babban taron wasanni, Under Armor yana can, yana sanar da kasancewarsa. Suna daidaita abubuwan su tare da waɗannan abubuwan, suna tabbatar da cewa suna cikin tattaunawar. Tallace-tallacen lokaci ne a mafi kyawun sa.
Amma me ya sa wannan ya shafi? Yana da sauki. Yana kiyaye alamar ta dace, mai alaƙa, da kuma shagaltu da masu sauraron sa. Ba tambari ba ne kawai; magoya baya ne, magoya baya, da masu fara'a. Suna daga cikin al'umma.
Kuma a cikin yin haka, suna ɗaukar hankali, suna zama na farko, kuma, mafi mahimmanci, ana ganin su fiye da alama. Sun kasance wani ɓangare na gwaninta, kuma wannan wani abu ne da ba za ku iya saya da kowane dabarun talla ba.
Kammalawa
Ƙarƙashin dabarun tallan tallan na Armour na Instagram sun tsaya a matsayin shaida ga ƙirƙirarsu da ikon yin haɗin gwiwa tare da masu sauraro kan matakin ɗan adam.
Daga labarun labarai masu tasiri zuwa haɓaka abubuwan da suka faru na ainihi, sun ƙware fasahar ƙirƙirar haɗin kai. Koyaya, yana da mahimmanci don alamar ku don kimanta matsayinsa idan aka kwatanta da irin wannan ƙarfin.
Wannan shi ne inda Predis AI Competitor Analysis zai iya taimaka maka. Kayan aikinmu ba wai yana ba da bayanai kawai ba har ma yana ba da mahimman bayanai game da dabarun fafatawa a gasa, yana ba ku damar haɓaka yaƙin neman zaɓe da ke jan hankali.
A cikin yanayi mai tsananin fa'ida kamar Instagram, fahimtar dabarun abokan hamayyar ku ba kawai fa'ida ba ne; yana da mahimmanci.
Shin kuna shirye don haɓaka wasanku da yuwuwar wuce ƙwararrun masana'antu kamar Under Armor akan Instagram?
Predis AI yana nan a matsayin amintaccen abokin tarayya a duk tsawon wannan tafiya mai ban sha'awa, yana taimakawa sake fayyace kyakkyawan tallan tallace-tallace tare.
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