Reels sun dauki matakin tsakiya tun lokacin da Instagram ya ƙaddamar da wannan fasalin. A cikin ɗan gajeren lokaci, ya zama mafi mahimmancin ɓangaren dabarun kowane ɗan kasuwa don kawo sababbin abokan ciniki, sa masu sauraron su na yanzu, da kuma tallata hajar su. Kuma muna zuwa tare da Instagram reel kididdigar da ta goyi bayan wannan gaskiyar.
Kuna tunanin muna wuce gona da iri reels dama? Amma idan wani abu, muna yin watsi da muhimmancinsa. Kar ku yarda da mu? Ga wasu Instagram reel statistics cewa tsaya tare da mu. Don haka ba tare da wani ɓata lokaci ba, bari mu fara!
Instagram Reel Kididdigar da za ta ba ku mamaki
1. Matsakaicin Matsakaicin Haɗin kai na rubutun bidiyo shine 0.66%
Nau'in abun ciki na bidiyo yana karɓar ban mamaki 0.66% alkawari kudi a kan talakawan. Kodayake posts carousel suna samun matsakaicin matsakaicin 0.76%, bidiyo sune waɗanda ake buga su da yawa.
Me kuma? Yin a reel da kuma shiga cikin wannan alkawari bai taba samun sauki ba. Tare da rubutu-zuwa-reel Ai kayan aiki a kasuwa, zaku iya fitar da ingantaccen abun ciki a cikin 'yan mintuna kaɗan.
Source: Kepios
2. Reel Adadin shiga ya karu da 13.08% a cikin shekara 1
Daga 2023-2024 reel Adadin haɗin gwiwa ya karu sosai, amma a gefe guda, asusun da ke da mabiya 500 - 2000 ba su ga haɗin kai kamar yadda suka yi a shekarar da ta gabata ba.
Source: Statista
3. Biliyan 140 Reels Ana kunna kowace rana a cikin Instagram da Facebook
Yi tsammani? Ba ni da kai kaɗai muke kashe yawancin mu ba free lokaci reels. Duk duniya tana cikin jirgi ɗaya tare da mu. Tare da tsawa 140 biliyan reels kunna kullun, yana da lafiya a ce masu amfani suna son Reels.
Source: Instagram
4 Instagram Reels yanzu yana da masu amfani sama da biliyan 2 masu aiki!
Reels fasalin kwanan nan ne (wanda aka ƙaddamar kawai a cikin 2020!). A cikin ɗan gajeren lokaci na shekaru 4. Reels ya girma don tara irin wannan babban tushe mai amfani wanda yake da ban mamaki.
Source: nema
5. Reels sami 22% ƙarin hulɗa fiye da sauran sakonnin bidiyo
Muna sane da cewa bidiyoyi babban tushen haɗin gwiwa ne. Wadannan kididdigar sun nuna hakan reels su ne suka fi samun mafi mu'amala idan aka kwatanta da duk sauran nau'ikan abun ciki na bidiyo.
Source: Bukatun
6. Mafi yawansu ReelMasu sauraro sun fito ne daga rukunin shekaru 25-34
Reels sami matasa masu sauraro masu adalci, don haka idan kasuwancin ku yana da samfurin da ke niyya ga wannan takamaiman alƙaluma, to kuna cikin sa'a!
Source: Bukatun
7. Indiya ita ce babbar kasuwa Reels sai Amurka da Brazil
Tare da masu amfani sama da miliyan 327 daga Indiya, 169 miliyan masu amfani daga Amurka, da masu amfani da 133 daga Brazil, waɗannan ƙasashe uku sun ɗauki manyan wurare 3 a ciki Reels Amfani. Har ila yau, Masu sauraro na Amurka suna da TikTok wanda ke nuna ƙaunar mai amfani ga gajeren tsari na tushen bidiyo.
Source: Bukatun
8. Akwai sama da biliyan daya reels a kan Instagram
An gudanar da bincike tare da girman samfurin mutane 5381 a duniya, wanda kashi 95% daga cikinsu suna da akalla guda ɗaya. reel akan asusun su. Tare da Instagram mai kunshe da abin kunya 500 miliyan yau da kullum masu amfani masu amfani, wannan lambar tana da ban sha'awa sosai.
Source: Bukatun
9. 91% na masu amfani da Instagram suna kallon bidiyo akan dandamali kowane mako guda
A wani bincike da Instagram da kansa ya gudanar, masu amfani sun sanar da cewa suna kallon bidiyon Instagram kowane mako. Wannan ya ba da babban haɓaka ga masu talla don fara tallan samfuran su ta hanyar abun ciki na bidiyo.
Source: Bukatun
10 Instagram Reels Ya zarce babban mai fafatawa a gasar su TikTok a cikin Rukunin Metric
Emplif ya yi kyakkyawan karatu mai ban sha'awa lokacin da suka ɗauki shafukan 'yan'uwa na samfuran samfuran kuma sun kwatanta haɗin kai na tsaka-tsaki, isa, da ƙimar gani a cikin Instagram da TikTok. A cikin wannan TikTok vs Instagram reel kididdigar Instagram ta mamaye TikTok a cikin kowane ma'auni, ban da adadin shiga tsakani.
Source: DemandSage
11. Accounts da kasa da 5000 mabiya ganin mafi girma reel ƙaddamar da farashi
Asusun da ke da ƙasa da mabiya 5,000 suna da matsakaicin ƙimar haɗin gwiwa 3.81%, wanda ke biye da asusun mai mabiya 5K zuwa 10K. Ƙarshen yana da matsakaicin kashi 3.72% na haɗin gwiwa.
Source: Bukatun
12. Akwai matsakaita na 1.50% alkawari kudi ga bidiyo posts
Samun ƙimar hulɗa tsakanin 1 - 5% yana da lafiya, kodayake ƙarin mabiyan yana da ƙarancin damar ku riƙe wannan ƙimar.
Source: Bukatun
13. Matsakaicin 694K reels ana rabawa kowane minti daya
Tare da kowane minti daya wuce, dubban reels ana rabawa a ko'ina cikin duniya!
Source: Statista
14. Instagram Reel an adana matsakaicin sau 28
Dukanmu mun san cewa tanadi babbar hanya ce wacce zaku iya haɓaka isar ku reels. Lokacin da mutane da yawa ke ajiyewa reels, Instagram ya gano reel don zama masu amfani don haka ya sa mutane da yawa su ga haka reel.
Source: Statista
15 Instagram Reels suna buƙatar zama ƙasa da daƙiƙa 90 idan sun isa sabon masu sauraro
Wannan tsinkaya ce kai tsaye daga tushen (wato asusun mahaliccin Instagram da kanta!). Instagram reels waɗanda suka fi daƙiƙa 10 suna yin aiki mafi kyau fiye da gajerun bidiyoyi. Don iyakar tasiri, ƙirƙira reels tsakanin 30 zuwa 90 seconds kuma kuna da kyau ku tafi!
Source: Instagram Creates asusun
16% na Reel ra'ayoyi sun fito daga masu amfani da GenZ
Ba asiri ba ne Gen Z babban rukunin masu amfani ne, don haka wannan reels Kididdigar Instagram bai kamata ya zo da babban abin mamaki ba.
Source: Yi nazari
17 Instagram reel Yawan isa shine 37.87% daga duk sauran nau'ikan abun ciki akan dandamali
Ya kasance gaskiyar cewa Instagram Reels suna da mafi girman adadin isa ga kowane nau'in abun ciki. Amma kashi 38% isasshe adadi ne don wannan gaskiyar da za a ɗauka da mahimmanci.
Source: Metricool
18. Instagram shine dandamali na uku mafi shahara don kallon gajerun bidiyoyi
Instagram yana bin bayan TikTok da YouTube Shorts idan aka zo batun kasancewar dandamalin da aka fi so don kallon gajerun bidiyoyi akan Intanet.
Source: Statista
19. 20.7% na masu kirkira suna aika Instagram Reels kowane wata guda
Yi hankali, wannan ƙididdiga ta fito ne bayan shekaru 2 na ƙaddamarwa reels, don haka a wannan lokaci, wannan na iya zama tsohon adadi. Amma idan wani abu, wannan adadin zai ninka sau biyu kawai ko sau uku a cikin shekaru biyu masu zuwa saboda girman girma na Reels a cikin shekarun 2023 da 2024.
Source: Wall Street Journal
Instagram Reels Kididdiga - Kasuwanci
1. A matsakaita asusun kasuwanci suna aika 35.9% na abun ciki na bidiyo akan Instagram.
Abubuwan da ke cikin bidiyo shine mafi mashahuri nau'in abun ciki da 'yan kasuwa suka fi so, kawai an wuce su ta hanyar hotuna. Kasuwanci suna aika 35.9% na abun ciki na hoto akan matsakaici.
Source: Kepios
2. 53% na masu kasuwa suna amfani da Instagram Reels don Tasirin Talla
Fiye da rabin 'yan kasuwa suna amfani da tallan Tasirin don tallata samfuransu da ayyukansu. Yawancin masu amfani kuma sun bayyana cewa sun yi aƙalla gwada samfur ɗaya wanda mai tasiri ya ba da shawarar.
Source: Emarketer
3. Brands sun buga 11% ƙari reels a 2024 idan aka kwatanta da 2023
Kasuwanci sun fahimci mahimmancin reels a cikin dabarun tallan su kuma suna sane da isar da suke samu idan aka kwatanta da sakonnin hoto guda. Wannan ya haifar da raguwa mai yawa a cikin 9% na sakonnin hoto guda da kuma wani 11% ya karu reel posts.
Source: SocialInsider
Instagram Reel Kididdiga - Talla
1. Kuna iya kaiwa kashi 55.1% na Isar Talla ta Instagram ta hanyar sanya a Reels ad.
Abin mamaki, dama? Kuna iya isa ga ɗimbin masu sauraron Instagram ta hanyar saka a reel ad. Koyaya, ƙimar jujjuyawa gabaɗaya ya dogara da samfuran ku da tallan ku.
Source: Kepios
2 Instagram Reels Tallace-tallacen sun kai kusan mutane Miliyan 675
Tare da mai amfani da biliyan 2 mutane, Instagram reel Tallace-tallace na iya kaiwa fiye da ¼ na masu sauraro, wanda shine kyakkyawan adadi.
Source: DemandSage
3. Reel Tallace-tallacen talla ya ƙunshi babban kaso na Jimlar kudaden shiga na Meta!
Shin kun san haka ReelDawowar kudi na kwata na biyu na 2023 ya kasance $ Dubu 10? Kai kawai!
Source: DemandSage
Yin Ƙirar Shawarwari tare da Ƙididdiga a Hannu:
Lokacin da wani abu ke aiki, bai kamata mu yi ƙoƙarin canza shi ba. Wannan na iya yin aiki a cikin yanayin wasu abubuwa da yawa, amma dabarun kafofin watsa labarun baya manne wa wannan imani.
Anan abu shine, algorithm yana canzawa koyaushe kuma sabbin abubuwa suna yin birgima cikin sauri fiye da yadda zaku iya fahimta. A wannan yanayin, canji da gwaji yakamata su kasance daidaitaccen ɓangaren dabarun ku ma.
Wasu Hanyoyi don Ci gaba da Tunatarwa:
- Reels suna da babbar damar isa ga sababbin mutane da samun mabiya, don haka ƙirƙirar abun ciki a gefen alkukin ku don ya zama mai fahimta ga wanda bai saba da alamar ku ba.
- Create reels wancan ne a cikin 30 - 90 seconds kuma sun haɗa da abubuwa masu ƙarfi da yawa da motsi don kiyaye mai amfani da hankali.
- Reels ana iya raba su sosai, a irin waɗannan yanayi, ya kamata ku mai da hankali kan abun ciki mai dacewa. Ƙirƙirar nishaɗi, abun ciki mai haske waɗanda mutane za su iya danganta su, don ku sami ƙarin hannun jari.
- Talla ta hanyar reels shi ne babu-kwakwalwa. Yawancin 'yan kasuwa sun yi tsalle a kan keken keke. Idan ba ku yi ba, to lokaci ya yi da za ku yi.
- Tallace-tallacen masu tasiri ya cancanci talla. Kuna iya isa ga mafi girma girma na masu sauraro ta hanyar samun dama ga mabiyan su kuma.
- Kawai saboda kuna kan Instagram reels Ba yana nufin zaku iya watsi da sauran dandamali na zamantakewa kamar TikTok da YouTube ba. Ko da yake Reels yana da isarwa fiye da sauran, gabaɗaya yana da kyau a mai da hankali kan sauran dandamali kuma.
- DMs yanzu sun zama hanya mai mahimmanci wanda kasuwancin ke kaiwa sabbin mutane. Don haka haɗa da "Shares" a cikin sigogin ku don waƙa. Idan kuna yin watsi da wannan batu, to kuna aiki akan ma'auni da ba daidai ba waɗanda zasu iya cutarwa.
- Kawai saboda Reels samun mafi girman kai ba yana nufin ya kamata ku mai da hankali akansa kawai ba. Carousels sun tabbatar da samun mafi girman ƙimar haɗin gwiwa a baya, wanda ke nufin cewa haɗa duk nau'ikan abun ciki shine hanya mafi kyau don haɓaka fa'idodi.
- Bincika ma'auni na masana'antar ku kuma ga yadda kuke aiwatar da su. Ta wannan hanyar zaku iya gano iyakokin haɓakawa kuma fara aiki zuwa gare su.
Yadda Ake Cin Gindi Reels?
Wadannan kididdigar game da Reels Instagram alama ce a sarari cewa Reels zai iya ba ku haɓakar kasuwancin ku ta fuskar isa ga sababbin mutane da kuma riƙe masu sauraron ku.
Yanzu mun san yadda mahimmanci reels su ne, bari mu dubi yadda za ku iya amfani da wannan fasalin don ɗaukaka matsayin kasuwancin ku.
- hada da reels a cikin dabarun abun ciki. Kuna iya inganta naku reels ta yadda ko da sun isa ga sababbin mutane, ba za su yi kasa a gwiwa ba wajen ruguza su.
- Mayar da hankali kan nishaɗi! Abun ciki mai haske yana tafiya mai nisa. Sun fi sauƙi a raba kuma suna jin daɗin kallo, don haka ƙara damar da za ku kai ga ƙarin kwallan ido.
- Ƙirƙirar tsari mai maimaitawa, jaraba wanda mutane ke so su ƙara gani. Misali, post a reel wanda ya ce "Ranar 1 na yin syrups kofi daban-daban". Kowane mai sha'awar kofi zai so ya bi tare da wannan jerin!
- Mutane ba sa son alamu. Suna son mutumin da ke bayan alamar. Don haka ku kasance da kanku kuma ƙirƙirar ingantacciyar alama wacce ke magana da kanta.
Kammalawa
Yawancin waɗannan ƙididdiga suna aiki ne kawai a matsayin alamar yadda reels sun girma a cikin 'yan shekarun da suka gabata da kuma yadda za su ci gaba da girma a cikin lokaci mai zuwa. Don haka ɗauki wannan a matsayin alama daga sama kuma fara farawa akan bandwagon shima.
Kuma lokacin da kuke ƙirƙirar ban mamaki reel abun ciki a Instagram, tag Predis.AI ma kuma za mu so mu gani!
FAQs
Manyan asusun suna ganin 1-2%, yayin da ƙananan asusun suna ganin 3-4% a matsakaici. kan matsakaita ne wani abu fiye da matsakaici.
30 zuwa 90 seconds shine wuri mai dadi. Ya daɗe da ba da labari, amma gajeriyar isa don ɗaukar sha'awa.
Ee, don haɓaka isarwa, haɗa da hashtags uku zuwa biyar tare da keywords a cikin taken da rubutun kan allo.
Don ajiyar wuri ko umarni, yi amfani da hanyoyin haɗin UTM; don jujjuyawa, saka idanu akan adanawa, hannun jari, da ziyarar bayanin martaba.
